Stryker Medical Instruments

project overview

When COVID-19 restrictions eliminated Stryker Medical Instruments' trade show calendar, I helped facilitate a remote discovery workshop in Miro and contributed to defining user journeys across the product showcase, auditorium, and admin workflows. Early lo-fi mockups secured client buy-in, and I introduced a "request list" concept allowing users to flag products, submit questions, and receive direct sales follow-up. Working through a design thinking lens, I iterated from lo-fi to hi-fi wireframes in Figma in close collaboration with Unity developers, presenting design updates to offshore developers for implementation and internal and external stakeholders for approvals throughout the process. The admin-facing portal equipped the sales team with a dashboard to collect client data for targeted marketing and outreach, including the ability to export records as an Excel file. The client-facing portal delivered remote product demonstrations through dynamic, 3D visualizations that communicated unique instrument features and real-world use cases.

project type

UX/UI

year

2021

my role

UX Designer

Product Showcase

Single Product Page & Features

"Your Requests" Feature Tutorial